Setting up your shipping rate is an important part of setting up your business. Before you take your first order, you need to decide what shipping strategy you want to use, and then set up how your customers can choose a shipping option.

Choosing a shipping strategy can be one of the more complex parts of running your online business. There's a lot to think about when you're getting ready to ship your products:

  • planning your shipping strategy and how much you will charge
  • optimising shipping rates (product weight, packaging, service types)
  • customer experience.

Shipping strategies

Your shipping strategy will probably change over time as your store grows. One of the first decisions you will need to make is to decide how much to charge for the shipping.

Free shipping:

Offering free shipping will have a positive impact on your cart conversions. There are a few ways to offer free shipping, even if your business is just getting started. One way is to include the shipping fee in your product prices. Find out what the average cost to ship your product is, then add the buffer into your prices.

Another way is to offer free shipping on all orders over a certain dollar amount. 

Flat rate shipping:

Another way to charge for shipping is to offer a flat rate for every package. When deciding on a flat rate, you will need to consider your average shipping cost to send a package so you don’t over or under charge. An example of a flat rate is to charge $5 for all domestic shipments.

Remember that your goal is to balance your own shipping and handling costs with attractive pricing for your customers. Different shipping strategies might work better at different stages of your business. It’s worth testing out a few different options to see how it impacts your sales.

Shippo Sync:

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